Shurmond Conklin (born 1984 in St. Louis, MO) known professionally as Big Lou is a Midwest producer, director, rapper, songwriter, entrepreneur and is the founder of Amp Squad, now known as Amped Above Average (Triple A) Entertainment. This unique movement supports everyone, and moves as a unit performing shows together to support the less fortunate. After recording ten successful mixtapes, three albums and winning many awards and group contests including “The Coldest Crew of the Lou”, Big Lou’s solid ten years of experience as a leader in the music industry has earned him local celebrity status. His professional accomplishments have made him one of the most sought after producers and rappers in the Midwest. The love of his family, music, business and serving his community has kept this full throttled pioneer focused and driven on growing his brand. Hustling and shooting for the stars is an attribute strongly present throughout his bloodline. Big Lou’s goal is for his legacy to continue through his sons J. Murphy and Shurmod.
Possessing unrivaled energy, swag and drive, the love of music and business was the beginning foundation for this local mogul. Draping himself in gold from his grill to his neck piece and down to his wrist wear originally earned him the name “Rose Gold Man”. Versatility being one of his best attributes, he changed his style with a different genre of music which included “trap soul”. With the help of his God brother Mr. Ohh My God Joel Leflore, improvements were made in his career and the transition from Rose Gold Man to Big Lou came to fruition. Taking pride in being a sexy big man, he started a movement to empower fellow larger sized men and “husky niggas” which is evident in his most recent biggest hits. While currently having a loyal fan base and exposure in publications, radio and television ranging from The St. Louis American, Evening Whirl, St. Louis’ Clear Channel and 100.3 The Beat, Big Lou has opened up for worldwide mainstream artists including T.I, BONE THUGS, TEC9, 8 BALL MJG, RITTZ, LIL FLIP, BUN B, ZRO, RICH HOMIE QUAN, SNOW THE PRODUCT, TWISTED INSANE, YELLA BEEZY and more. Starting the year in 2019, he along with artist Skitzo has the song “One Deep” that is receiving a lot of spins and air time on HOT 104.1. As an in-demand musical engineer, he spends time producing and mastering tracks for both aspiring and veteran artists in his newly built state of the art recording studio. Big Lou is very passionate about hip hop and pursuing his dreams, while also supporting, promoting and developing other artists. He takes pride in helping everyone accomplish their goals and reach their best potential.
Not only does Mr. Conklin have a way with words on the mic, he is also a dynamic “hood” entrepreneur. He performs standup comedy, and is a proud member of the Hitbreaker DJs. Utilizing his salesman skills, during high school he opened up a booth in a local flea market selling a variety of items from t-shirts to mixtapes. With his combined experience of the music industry and sales, Big Lou now currently provides graphic design and promotional kits for artists to successfully market and brand themselves. This mogul has aspired to flourish in a variety of areas and has achieved much success and support from fans along the way. As stated previously, the ultimate goal is for his legacy to continue through his sons. J Murphy has major accomplishments at only 13 years old, appearing in numerous shows and being featured on the local news. With such an early level of success, popularity has been sure to follow this young star. His youngest son Shurmod has a very popular YouTube channel and has gained popularity as a host at only 5 years old! Overall, Big Lou is a pillar of St. Louis and offers numerous tools to help artists excel.
Look out for Big Lou, he will soon be shining in a city near you!
Being an entrepreneur, has influenced Big Lou's daughter to become a successful entrepreneur at 12 years old; opening up her own Jewelry company Jaida Jewels and Designs. She sets up her jewelry booth at the shows her father/brother performs at, as well as various vendor events around town and have won various awards for being a kid entrepreneur!
I Got Gems - Big Lou STL feat Miss Fluid
12345678910 Shotz - Big Lou STL feat. Hittamane Yates & Striff Baby
Fight For Your Country (Trump Diss) - Big Lou STL feat. Tono